Today we are looking at one of the most common redirects 301 and its relation with
Search Engine Optimization (SEO). Before jumping into it, you should know what is a redirection. Let’s get into this.
What is Redirection?
Wikipedia explains URL redirection is a World Wide Web technique for making a web page available under more than one URL address. With URL redirects, incoming links to an outdated URL can be sent to the correct location.
You won’t need to do that redirection manually, all you have to do is using a plugin to redirect WordPress. Then the web browsers like Chrome, Firefox, Opera or any other browser will open a URL that has been redirected, a page with a different URL is opened.
Normally URL redirection can be 2 types, 301 permanent redirections, and 302 temporary redirections.
What is 301 Redirection and When to Use?
Let’s explain what is 301 redirections and when to use them. Search Engine giant Google explains “We recommend that you use a server-side 301 redirect If you need to change the URL of a page as it is shown in search engine results”.
You can use 301 permanent redirections when you have moved to a new website and you want to make this transaction seamless. Bloggers use 301 URL redirections when they want to remove an old blog post permanently but they still need to redirect that old blog post visitors to the new one. They use 301 redirects to send traffic from the other URLs to your preferred URL. If you are merging two websites and want to make sure that the old domain visitors to the new one. In these situations, users should use 301 redirections.
What is 302 Redirection?
Whereas a 301 redirect is a permanent relocation of your URL but 302 redirects are temporary. This redirect doesn’t carry or pass the link juice to the new location. For example, if you are redesigning your website and you think visitors won’t need to to see while you redesign but you want to send the visitors to another page temporarily. You only use a 302 if you’re planning on eventually bringing the old page back.
301 Redirect and SEO
Redirects are not bad for SEO but also good if you do it properly. A bad implementation of 301 redirects could the loss of traffic but you implement it properly, it could help you to regain 10-15% traffic. In 2016, Google spokesperson Gary Illyes (@methode) confirmed all 300 level server-side redirects pass PageRank, regardless of whether it’s a 301, 302, 307 or something else.
Best Way to Manage 301 Redirects
The best way to manage 301 redirects is by using a redirect WordPress plugin. We recommend you to use WP 301 Redirects plugin because it comes is compatible with all major WordPress versions and comes with a lot of features like bulk redirection, option to choose redirect from posts and pages, redirection stats to understand how much a redirection is used.
I think you already know page speed is really important for SEO. We recommend you to resize images when using. Hope this article helps you to 301 redirections and its relation to SEO.